You can use Site Name, Site Slogan or Image as your website logo.
How To Use Site Name and Site Slogan or Image as Logo
Step 1:
Navigate to:
Home Administration Structure Block layout
example.com/admin/structure/block
Step 2:
Click Configure button of Site branding block.
Step 3
Select the options that you want to use as logo and click Save block button.
Step 4:
You can set / configure site name and site slogan of your website from:
Home Administration Configuration System Basic site settings
example.com/admin/config/system/site-information
How To change default logo image
Method One:
Replace logo.svg image present in theme folder with your own logo image.
Make sure, name of logo image is logo.svg
Method Two:
Navigate to:
Home Administration Appearance Appearance settings
example.com/admin/appearance/settings/tara
Here you can upload new logo image.
